15 Ways to Reach Potential Funders on Kickstarter or Indiegogo

15 Ways to Reach Potential Funders on Kickstarter or Indiegogo

Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

What is the best way to reach potential funders when launching a Kickstarter or Indiegogo campaign?

1. Find Influences in Your Niche

In the beginning of the campaign, I recommend reaching out to bloggers and influencers in your niche, either directly or through an early-stage PR firm. Find people who will join your mission and share it with their community. You want to focus on your niche and avoid casting too wide a net. This was a key part of our success — raising almost $600,000 on Indiegogo for our video doorbell.

– Andrew Thomas, SkyBell Video Doorbell

2. Snowball Fast with Media Support

Successful crowdfunding campaigns all have one thing in common: They launched with a bang. When sites like Mashable and TechCrunch write a story about a crowdfunding campaign, it creates instant credibility and the campaign snowballs into a funding monster. Establish media contacts well in advance and make sure your campaign has some major press ready to help you get it out there at launch.

– Jonathan Long, Market Domination Media

3. Work With a Strong Marketing and PR Company

Crowdfunding is the future, no doubt about that. But success in crowdfunding is easier said than done. As this space continues tomature, startups will need to hire a qualified company to help manage the marketing and PR element of successfully raising capital.

– Ken Cauley, Advanced Media

4. Start Early

We funded in less than two hours, and it was because we did a lot of promotional activities before the campaign launched. We sent press releases to the local media, which put us on air and in the papers. We let our social media fans know, and we sent out emails to tell previous customers the exact hour of the launch. I exported my contacts from Gmail and sent most of them emails using the BCC field.

– Wei-Shin Lai, M.D., AcousticSheep LLC

5. Create a Video

Create more content to encourage people to invest in your project. Consider creating videos like behind-the-scenes, inside the technology, or even a simple video that will update funders on the campaign progress. You want to create content that will make people excited about the product or service, leading them to share within their communities.

– Stanley Meytin, True Film Production

6. Connect With Bloggers Who Reach Your Audience

Go after the major PR channels, but don’t count out the smaller, tier-two bloggers who still have a considerable following. It’s pretty easy to identify the audience they cater to based on their profile and the types of articles they write about. Many of them who would be happy to review and share your product with their followers without requiring a large budget to do it.

– Andy Karuza, brandbuddee

7. Launch An Event

An event already has a captive audience, press, influencers, bloggers and the potential for your product to go viral. The Pebble Watch, for instance, launched at SXSW. It surely helped Pebble get the word out there. They went on to have the most successful (potentially second highest grossing campaign) Kickstarter launch. You can even run an event-specific promotion for your campaign.

– Rahul Varshneya, Arkenea LLC

8. Find Social Media Influencers

Unless you are a social media rockstar already, leveraging your social circles won’t yield much visibility. An ideal way to gain massive exposure is to reach out to existing influencers on Youtube, Instagram and other channels and tell them about your campaign. Additionally, write for sites like Buzzfeed, Medium.com and Linkedin Voices to get instant visibility.

– Marcela DeVivo, Homeselfe

9. Give Back

As an incentive for funders to put money into your Kickstarter campaign, give them something back for their donation and contribution toward your idea. You could give them anything from a branded T-shirt to a coupon to your products and/or services. You could even make them a part of your company in some way. This will push funders to get involved and even stay involved in the future.

– Miles Jennings, Recruiter.com

10. Get Feedback

Elicit feedback from potential donors and use this to improve your pitch and overall campaign. Folks will be more willing to invest when they’re engaged and involved.

– Andrew Schrage, Money Crashers Personal Finance

11. Spend to Get Started

Although you‘re already looking for funding to help launch your business, spend some of that all important starting capital on hiring contractors to make your campaign a worthwhile endeavor. A well-designed, well-written page, with focused content and clear messaging, can go a long way — and it’s going to take a team of (part-time) professionals to ensure a win!

– Blair Thomas, EMerchantBroker

12. Learn from Others

Crowdfunding is a challenge and there’s no exact science to it, but you can start on the right foot by researching what other successful Kickstarter or Indigegogo campaigners have done to generate visibility. Better yet, find and connect with them on Twitter or Facebook and ask them. From my experience, most are more than happy to share their strategies and fundraising secrets.

– Clayton Dean, Circa Interactive

13. Facebook Ads

Facebook advertising is something you should consider experimenting with for crowdfunding campaigns. Set up a few small budget experiments to test out different target markets and see how well they convert. Start small and scale as you learn what works best. Facebook’s video ads are also great for creating awareness and driving traffic back to your campaign page itself.

– Andrew Torba, Automate Ads

14. Build an Email List in Advance

Before running a Kickstarter or Indiegogo campaign, it’s very important to build a potential audience to promote your launch to; ,otherwise. you‘re starting at zero. One of the best ways to do this is to set up a blog-style site using Weebly, Squarespace or WordPress, and start writing regularly. You should shoot to get to at least 1000 emails before launching any sort of crowdfunding campaign.

– Mattan Griffel, One Month

15. Ask Mom and Dad to “Kick Start” Your Campaign

Successful Kickstarter campaigns generate social proof by getting backers right out of the gate. The most tried and true way to get early backers is to start with first level connections. Family (mom and dad), friends, co-workers, whatever it takes. Kickstarter investors invest in companies with traction. Don’t launch a Kickstarter campaign without having early friends and family backers.

– Obinna Ekezie, Wakanow.com

Rank your Videos #1 organically in just 6 Easy Steps

Getting your videos to stand out from the crowd is essential. You don’t want all your hard work and effort to get buried under a pile of cute kitty videos. One of the best ways to bring your video to the top is to rank it in the search engines organically.

Rank your Videos #1 organically in just 6 Easy Steps

My name is Stanley Meytin and I am the Creative Director and founder of True Film Production. I would like to share six easy steps you can use to get your videos to rank #1.

Know what keywords you are targeting with each video.

Search engines rank web pages based on keywords, the words a searcher would type in when searching for a particular subject. Good SEO focuses on the keywords which will attract the target audience. That is true for written articles as well as marketing videos.

Host your own videos on your own domain.

It is so easy to upload a video to YouTube. However, you are not going to get any search engine power over a video ranked on YouTube. You want to apply the search engine power to your own domain, which increases the rank of every page on your site.

Give each video its own page.

Have you ever clicked on a page with a dozen embedded videos on it? It is difficult to find which one you want and frustration can build. Having each video on its own page allows you to get each page ranked instead of a single page for a dozen videos. So, 12 pages of search engine power instead of one.

Create a transcription of each video.

Search engines are not yet sophisticated enough to extract spoken words from each video and use them in their algorithms. A transcription gives the search engines something to scan. This is why it is so important to have the keywords in your video. Also, be sure your titles and metadata includes pertinent keywords.

Use YouTube to your advantage.

As stated before, posting videos to YouTube does not give your domain any search engine power. However, if you post preview videos on YouTube, and then use a call-to-action to link the previews back to the full version on your domain. This helps you leverage the power of YouTube while also building your domain’s search engine power.

Allow others to embed your videos into their websites with inbound links to your domain.

Don’t make the mistake of trying to ban anyone else from sharing your video content. With video marketing, you want to spread the word as far as possible. Just require that anyone that uses your video must have a link back to your video web page. This gives you inbound links, which build your search engine power.

I hope these tips will help your videos rank at #1. Producing videos with the intent of getting them to the top of the search engines is much better than creating videos without SEO in mind. If you need help with your video marketing, you can always contact me for assistance. I am Stanley Meytin and I am happy to help.

10 Not-So Secrets of an Entrepreneur


One thing I have found is that becoming a successful entrepreneur is not a matter of having a great idea. That great idea is just the beginning. It takes the right combination of certain factors to take that great idea and make it into something successful.

I have found 10, not-so secret, secrets of becoming a successful entrepreneur. Here they are.

Strong leadership abilities


An entrepreneur cannot build an empire without strong leadership skills. An entrepreneurial endeavor comes with a certain about of uncertainty and unpredictability. A strong leader can reassure his team and motivate them to keep moving forward.

Strong self-motivation


Motivation for an entrepreneur must come from within. An external motivation, like a job loss or pressure from a loved one, is not going to get a budding entrepreneur very far. A strong, internal drive to succeed and take an idea as far as possible will push that person forward even on the worst days.

Willingness to fail

Willingness to fail

Failure is a part of business, especially for entrepreneurs. It helps them learn what is not working, so they can change directions toward what is working. It builds a certain mental resiliency that makes the entrepreneur stronger and more motivated than ever.

Willingness to do the hard work necessary

hard work

Let’s be honest. Starting up a business is not a simple task. There are tons of things to do and, in most cases, very few people to do it all. The entrepreneur must be willing and able to put in the hours and hard work necessary to keep the business running and moving forward.

Dedication to see the venture through

see the venture

An entrepreneur must have a stubborn sense of dedication. Getting people to buy into a new idea can be an uphill battle. Getting lenders to buy into a vision can be a long journey littered with rejection. Getting customers to make that first order can seem like an effort in futility. That is why dedication is critical for entrepreneurs.

Desire to build strong relationships

strong relationships

Almost all successful businesses are built on strong relationships. The entrepreneur must have the desire and ability to build those kinds of relationships with peers, employees, vendors, lenders, investors, customers, and just about everyone else.

Willingness to treat staff the right way

treat staff the right way

Treat your staff with trust, dignity and respect, and you will see results. If you treat your staff members right, they will treat your customers right. If they feel discontent and no motivation, that will reflect in how they treat your customers.

Constant sense of competitiveness


One thing that motivates most successful entrepreneurs is the desire to win any challenge presented to them. They see opening up a company as one of the biggest challenges out there. This sparks their competitive side to win at all costs.

Ability to recognize and address knowledge gaps

knowledge gaps

The inability or unwillingness to ask questions is a weakness that can cause a business to fail before it gets off the ground. Asking questions and seeking advice from subject matter experts is a cornerstone of successful entrepreneurs.

Comfortable with taking risks

taking risks

Opening a business is a risk. Putting yourself out there to sell your idea to a potential investor is a risk. Signing that first customer contract is a risk. Cold calling 20 people a day is a risk. An entrepreneur who is risk-adverse is not going to get very far.

I have seen many great ideas go nowhere because the people behind them just did not have what it takes for an entrepreneur to succeed. Do you have what it takes?

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