A new concept called vertical video is burgeoning in the social media and video marketing world. As technology evolves and the platforms we turn to watch videos change, marketers are learning to adapt. Historically, we have watched film and video horizontally on wide screens like television sets, computers, and movie screens. However, with video being viewed so prevalently on mobile devices it has become second nature to watch video on a phone or tablet with the screen held vertically, rather than turning the device horizontally.
Adapting to New Trends
Marketers and advertising agencies are beginning to pick up on this trend and are purposely creating video advertisements with a vertical perspective. We have been doing it for years with our smartphones, filming ourselves vertically for Snapchat or Instagram, but now marketers have begun to shoot their ads with the intention of being viewed vertically, which is a revolutionary concept.
Vertical Video is Here to Stay
Some producers are already on board. Video Producer Joe Avella is passionate about vertical video and a firm believer that it is here to stay. .
He brings up an important statistic, “About 50 million people in the U.S. now watch video on their mobile phones.” That’s a lot of eyeballs for advertisers to target. Watching video on a phone is a more intimate experience than watching on television, vertical videos compliment that personal, close-up feel that mobile users are experiencing.
The Social Media Perspective
Popular social apps such as Meerkat, with nearly 2 million users, and Snapchat, with 100 million daily users, are specifically designed for the use of vertical video. Facebook and YouTube have acknowledged the change and have updated their mobile apps as well to play vertical videos.
Recently, at the Cannes Lions Festival in France, Facebook unrolled its vision for future mobile advertising on their site. And guess what? It’s vertical video advertising. Take a look at the video below which shows the direction they plan to head.
The fact that 94% of Facebook’s revenue is generated from advertising and they unveiled vertical video advertisement as the direction they are heading, speaks volumes for the future of mobile advertising. This vertical video trend can be revolutionary to video advertising and marketers need to get on board.
Vertical Video by True Film
True Film has begun to create our own vertical videos and we are excited to challenge our creativity and work on many more in the future.
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
What is the best way to reach potential funders when launching a Kickstarter or Indiegogo campaign?
1. Find Influences in Your Niche
In the beginning of the campaign, I recommend reaching out to bloggers and influencers in your niche, either directly or through an early-stage PR firm. Find people who will join your mission and share it with their community. You want to focus on your niche and avoid casting too wide a net. This was a key part of our success — raising almost $600,000 on Indiegogo for our video doorbell.
– Andrew Thomas, SkyBell Video Doorbell
2. Snowball Fast with Media Support
Successful crowdfunding campaigns all have one thing in common: They launched with a bang. When sites like Mashable and TechCrunch write a story about a crowdfunding campaign, it creates instant credibility and the campaign snowballs into a funding monster. Establish media contacts well in advance and make sure your campaign has some major press ready to help you get it out there at launch.
– Jonathan Long, Market Domination Media
3. Work With a Strong Marketing and PR Company
Crowdfunding is the future, no doubt about that. But success in crowdfunding is easier said than done. As this space continues tomature, startups will need to hire a qualified company to help manage the marketing and PR element of successfully raising capital.
– Ken Cauley, Advanced Media
4. Start Early
We funded in less than two hours, and it was because we did a lot of promotional activities before the campaign launched. We sent press releases to the local media, which put us on air and in the papers. We let our social media fans know, and we sent out emails to tell previous customers the exact hour of the launch. I exported my contacts from Gmail and sent most of them emails using the BCC field.
– Wei-Shin Lai, M.D., AcousticSheep LLC
5. Create a Video
Create more content to encourage people to invest in your project. Consider creating videos like behind-the-scenes, inside the technology, or even a simple video that will update funders on the campaign progress. You want to create content that will make people excited about the product or service, leading them to share within their communities.
– Stanley Meytin, True Film Production
6. Connect With Bloggers Who Reach Your Audience
Go after the major PR channels, but don’t count out the smaller, tier-two bloggers who still have a considerable following. It’s pretty easy to identify the audience they cater to based on their profile and the types of articles they write about. Many of them who would be happy to review and share your product with their followers without requiring a large budget to do it.
– Andy Karuza, brandbuddee
7. Launch An Event
An event already has a captive audience, press, influencers, bloggers and the potential for your product to go viral. The Pebble Watch, for instance, launched at SXSW. It surely helped Pebble get the word out there. They went on to have the most successful (potentially second highest grossing campaign) Kickstarter launch. You can even run an event-specific promotion for your campaign.
– Rahul Varshneya, Arkenea LLC
8. Find Social Media Influencers
Unless you are a social media rockstar already, leveraging your social circles won’t yield much visibility. An ideal way to gain massive exposure is to reach out to existing influencers on Youtube, Instagram and other channels and tell them about your campaign. Additionally, write for sites like Buzzfeed, Medium.com and Linkedin Voices to get instant visibility.
– Marcela DeVivo, Homeselfe
9. Give Back
As an incentive for funders to put money into your Kickstarter campaign, give them something back for their donation and contribution toward your idea. You could give them anything from a branded T-shirt to a coupon to your products and/or services. You could even make them a part of your company in some way. This will push funders to get involved and even stay involved in the future.
– Miles Jennings, Recruiter.com
10. Get Feedback
Elicit feedback from potential donors and use this to improve your pitch and overall campaign. Folks will be more willing to invest when they’re engaged and involved.
– Andrew Schrage, Money Crashers Personal Finance
11. Spend to Get Started
Although you‘re already looking for funding to help launch your business, spend some of that all important starting capital on hiring contractors to make your campaign a worthwhile endeavor. A well-designed, well-written page, with focused content and clear messaging, can go a long way — and it’s going to take a team of (part-time) professionals to ensure a win!
– Blair Thomas, EMerchantBroker
12. Learn from Others
Crowdfunding is a challenge and there’s no exact science to it, but you can start on the right foot by researching what other successful Kickstarter or Indigegogo campaigners have done to generate visibility. Better yet, find and connect with them on Twitter or Facebook and ask them. From my experience, most are more than happy to share their strategies and fundraising secrets.
– Clayton Dean, Circa Interactive
13. Facebook Ads
Facebook advertising is something you should consider experimenting with for crowdfunding campaigns. Set up a few small budget experiments to test out different target markets and see how well they convert. Start small and scale as you learn what works best. Facebook’s video ads are also great for creating awareness and driving traffic back to your campaign page itself.
– Andrew Torba, Automate Ads
14. Build an Email List in Advance
Before running a Kickstarter or Indiegogo campaign, it’s very important to build a potential audience to promote your launch to; ,otherwise. you‘re starting at zero. One of the best ways to do this is to set up a blog-style site using Weebly, Squarespace or WordPress, and start writing regularly. You should shoot to get to at least 1000 emails before launching any sort of crowdfunding campaign.
– Mattan Griffel, One Month
15. Ask Mom and Dad to “Kick Start” Your Campaign
Successful Kickstarter campaigns generate social proof by getting backers right out of the gate. The most tried and true way to get early backers is to start with first level connections. Family (mom and dad), friends, co-workers, whatever it takes. Kickstarter investors invest in companies with traction. Don’t launch a Kickstarter campaign without having early friends and family backers.
– Obinna Ekezie, Wakanow.com
One thing I have found is that becoming a successful entrepreneur is not a matter of having a great idea. That great idea is just the beginning. It takes the right combination of certain factors to take that great idea and make it into something successful.
I have found 10, not-so secret, secrets of becoming a successful entrepreneur. Here they are.
Strong leadership abilities
An entrepreneur cannot build an empire without strong leadership skills. An entrepreneurial endeavor comes with a certain about of uncertainty and unpredictability. A strong leader can reassure his team and motivate them to keep moving forward.
Motivation for an entrepreneur must come from within. An external motivation, like a job loss or pressure from a loved one, is not going to get a budding entrepreneur very far. A strong, internal drive to succeed and take an idea as far as possible will push that person forward even on the worst days.
Willingness to fail
Failure is a part of business, especially for entrepreneurs. It helps them learn what is not working, so they can change directions toward what is working. It builds a certain mental resiliency that makes the entrepreneur stronger and more motivated than ever.
Willingness to do the hard work necessary
Let’s be honest. Starting up a business is not a simple task. There are tons of things to do and, in most cases, very few people to do it all. The entrepreneur must be willing and able to put in the hours and hard work necessary to keep the business running and moving forward.
Dedication to see the venture through
An entrepreneur must have a stubborn sense of dedication. Getting people to buy into a new idea can be an uphill battle. Getting lenders to buy into a vision can be a long journey littered with rejection. Getting customers to make that first order can seem like an effort in futility. That is why dedication is critical for entrepreneurs.
Desire to build strong relationships
Almost all successful businesses are built on strong relationships. The entrepreneur must have the desire and ability to build those kinds of relationships with peers, employees, vendors, lenders, investors, customers, and just about everyone else.
Willingness to treat staff the right way
Treat your staff with trust, dignity and respect, and you will see results. If you treat your staff members right, they will treat your customers right. If they feel discontent and no motivation, that will reflect in how they treat your customers.
Constant sense of competitiveness
One thing that motivates most successful entrepreneurs is the desire to win any challenge presented to them. They see opening up a company as one of the biggest challenges out there. This sparks their competitive side to win at all costs.
Ability to recognize and address knowledge gaps
The inability or unwillingness to ask questions is a weakness that can cause a business to fail before it gets off the ground. Asking questions and seeking advice from subject matter experts is a cornerstone of successful entrepreneurs.
Comfortable with taking risks
Opening a business is a risk. Putting yourself out there to sell your idea to a potential investor is a risk. Signing that first customer contract is a risk. Cold calling 20 people a day is a risk. An entrepreneur who is risk-adverse is not going to get very far.
I have seen many great ideas go nowhere because the people behind them just did not have what it takes for an entrepreneur to succeed. Do you have what it takes?
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